I like the idea of having a picture logo with the brand name below. The brand 'Music Roasters' has successfully used this concept to create a simple, elegant and eye-catching logo. I like the use of highly contrasting bright colours. I replicated the design using pen.
In my own interpretation, I used pen also, but used a bright green instead of red. This links into the name of the brand. I really like the first letters of the words merging into one. It is shown more successfully in Roasters, but I feel this is an idea that could possibly be developed and/or incorporated into other designs.
I also like the idea of using a relatively plain font to offset the logo picture more so. This concept contrasts with most of the logo research I have done into guitar brands, but Mosrite, Yamaha and Paul Reed Smith use similar designs. I think a Serif font works well to offset logos that are quite rounded, as Roasters is. Perhaps I will explore the use of Sans Serif fonts with more edgy designs.
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