I then looked into the Yamaha logo. Although
Yamaha is a brand more commonly associated with keyboards, it does manufacture
guitars also. This is one of the few logos that has a mixture of text and
image. The text for this logo is very simple, possibly Helvetica Condensed
Black. The image looks to be non-music related, possibly because Yamaha also
manufacture motorcycles. I don’t like the font, as it’s too plain, and I don’t
like the image because it has no relevance to music. However, I do like the idea of having the & symbol separate from the text, and I will develop this idea further.
The Fender logo also appears to be loosely based on hand-writing. I like the mix of upper
and lower case (the E) within the name. However, this still appears to be
similar to the previous logos I have looked at. I need the ‘Griffin and Green’
logo to stand out from the rest. On the other hand, I could replicate the thick writing, as this does allow the name to physically stand out and have high impact, especially if I use high contrast colours.
This
is another logo which has the appearance of being hand-written, possibly a signature.
I like the idea of using a signature, but applying that to ‘Griffin and Green’
would result in two different signatures, which may look messy and not suiting
to a luxury brand, which I think ‘Griffin and Green’ should be. Perhaps if I combine the signature look with other aspects of the brand I will list in a later post, I can still keep Griffin and Green being a personal brand, but a sophisticated, luxury one.
Gibson is the most well-known brand of guitar. It’s similar to the ‘Epiphone’ font,
which is particularly noticeable in the style of the letter ‘n’. However, the
‘Gibson’ font looks as if it’s been restricted into a specific area, which can
be seen on the bases of the ‘b’ and ‘s’. I like the styling of the font though;
with the variation in curves and straight lines. I may replicate this in my own
design.
I then looked into the Ibanez logo.This
is another logo featuring joined up writing, but not looking like it’s been
hand written. It appears to be a serif style font. I don’t like this design
because it’s very plain and ordinary, and ‘Griffin and Green’ is supposed to be
an out-of-the-ordinary brand.
